The Practice Notebook

Notes on craft, communication, and the quiet work behind impact.

What follows isn't a skill-set, rather, it is fragments of a practice, stories, challenges, and ideas that have informed how I communicate.

Each post provides a small glimpse of the practice behind communication: tools we use, people we learn from, and ideas that are quietly reshaping what we consider to be a "professional skill".

These little notes are for people who care about the process as much as the outcome, about how projects come together, about the teaching those processes leave behind, and about the values we take to the next work or project.

Some come from exhibition floors, and some come from labs, conferences, or long days managing teams made up of people around the world. But they all share one thing in common: the attempt to make ideas journey farther, clearer, and more human.

All Posts

Exhibition Design & Development

My “toolkit” is about the equation we create each time by combining storytelling with software and hardware to connect disciplines: science, design, communication, and narrative. The Toolkit: Capabilities Driving Innovation An exhibition is a room where you create a journey; it’s that simple, and a little more complicated. People move through ideas and stories at their own rhythm. Everyone is different, yet you are building one exhibition for everyone. When it comes to provid

Mohammed Belhorma

Oct 21 min read

Innovative Design: Merging AR & VR Technologies

Augmented and virtual reality are not just new technologies; they bring an invaluable dimension that we are only beginning to grasp. The novelty of these tools is already fading as they quietly become part of daily life. Understanding AR and VR Before diving into their applications in museums and outreach, it is essential to understand what AR and VR are. Augmented Reality (AR) enhances the real world by adding digital elements to it. For example, when you point your smartph

Mohammed Belhorma

Oct 23 min read

Events, Empathy, and the Craft of Connection

I’ve managed events where every minute mattered: from EU science outreach programs (with budgets exceeding €1 million) to international conferences that brought together scientists, policymakers, and citizens in one room. Over the years, I’ve come to realise that the craft of event management isn’t about control, it’s about orchestration. You prepare for chaos, and you learn to make it look like choreography. Managing events for public institutions, research centres, and inte

Mohammed Belhorma

Oct 23 min read